INSIGHTS
As EU hydrogen rules harden, certification is emerging as the real currency for market access, funding, and long-term demand
22 Dec 2025

Europe’s hydrogen market is entering a more exacting phase. After years marked by ambitious announcements, European Union regulation is now determining which projects can sell fuel at scale and secure long-term customers. Credibility, rather than capacity claims, is becoming the central test.
That shift is evident in the approach taken by Everfuel, a Danish hydrogen producer that has aligned its green hydrogen output with the EU’s framework for Renewable Fuels of Non-Biological Origin, known as RFNBOs. The rules, developed under the Renewable Energy Directive and its delegated acts, establish when hydrogen qualifies as renewable under European law. While uncertified hydrogen can still be produced, RFNBO-compliant supply is expected to be favored under binding climate and energy targets, particularly in heavy industry and transport, where decarbonization obligations are tightening.
As the rules move from policy design toward enforcement, they are reshaping project economics. Producers must meet requirements on additionality, ensuring renewable power is newly built; temporal correlation, aligning power generation with hydrogen production; and geographic correlation, linking supply and production locations. Although some provisions will be phased in over time, they are already influencing how projects are financed and designed, according to analysts who track EU hydrogen policy.
Everfuel’s strategy reflects a broader maturation of the sector. By prioritizing regulatory alignment early, the company is positioning itself as a reliable supplier in a market increasingly defined by compliance. Certification, analysts said, can improve bankability by assuring customers and lenders that hydrogen will qualify under future regulations. Industrial buyers, in turn, are seeking fuels that will remain compliant over the lifespan of capital-intensive assets.
The implications extend across the market. As RFNBO certification becomes a de facto requirement, competition is shifting away from headline-grabbing project pipelines toward execution, disciplined power sourcing and regulatory readiness. Investment flows are expected to favor developers that can demonstrate compliance at scale, rather than those still reliant on regulatory uncertainty.
Meeting the standards is not without cost. Tighter rules can raise expenses and limit operational flexibility, particularly when renewable power is scarce. Some industry participants have warned that regulation may outpace near-term demand. Still, many expect binding EU targets to underpin a durable market for certified hydrogen.
In Europe’s hydrogen sector, regulation is no longer a future consideration. It is shaping strategies now, and the results could influence which companies define the clean hydrogen economy in the years ahead.
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